- April 11, 2023
Are you wondering what the future holds for affiliate marketing? Today competition in the affiliate networking space is heating up. But don’t worry, we’re here to help! We’ve rounded up the top affiliate marketing trends for 2023 that you need to keep an eye on. By understanding these trends, you can boost affiliate traffic for your brand and stay ahead of the curve.
One trend that we’re excited about is the rise of influencer partnerships. Influencers have a huge follower base and high organic traffic to their websites and social media accounts. By teaming up with an influencer, you can reach new audiences, create unique content, and spread awareness of your brand across different social media networks. But to maximize your partnership, make sure to define your goals, strengthen your ties with your affiliate, and have a workable budget to test different strategies.
Living in a post-cookie apocalypse world is a trend that will continue to shape the affiliate marketing industry in 2023. More websites are embracing alternative ad technologies, such as contextual targeting, allowing advertisers to display highly targeted ads based on the content users view. This approach makes ads more relevant to viewers, increasing the likelihood of them clicking through and making a purchase. This technology also helps protect user privacy since it does not collect personal data.
Non-Fungible Tokens (NFTs) have exploded in popularity in recent years, particularly in the art and gaming industries. In 2023, we can expect to see NFTs increasingly used in marketing campaigns and advertising, with more businesses adopting NFT-based affiliate programs. Affiliate marketers will have the opportunity to promote NFT-based products and services, earning commissions on any resulting sales or conversions.
Social tokens are digital tokens that represent a person, community, or brand. In 2023, we can expect to see social tokens increasingly used as a way for businesses and influencers to monetize their communities. Affiliate marketers can leverage these social tokens to promote products and services to these communities, earning commissions on any resulting sales.
Finally, as more people use their phones to shop online, cross-device tracking will become a crucial aspect of affiliate marketing. By cross-device tracking, affiliates can deliver customized, relevant, targeted ads to a specific customer base. The most challenging part is matching the same user across numerous devices, but deterministic and probabilistic approaches exist to solve this. By using cross-device tracking, you can gain insight into the customer’s thought process and behavior, which is essential for understanding their purchasing decisions.
We hope these trends will help you plan your affiliate marketing strategy for 2023 and beyond. If you want to take your business to the next level with effective performance marketing strategies– don’t wait any longer to see the results you’ve been hoping for – reach out to us today!